After completing this course you will be able to

Strategic Brand Building

Learn how to design a strong brand strategy by defining positioning, differentiation, and long term brand value that allows organizations to stand out in competitive markets.

Customer Insight and Marketing Strategy

Understand customer psychology, consumer behavior, and market insight in order to develop marketing strategies that attract new customers while strengthening loyalty among existing audiences.

Growth Marketing and Brand Storytelling

Master the ability to craft compelling brand stories and launch marketing campaigns that connect emotionally with audiences and turn marketing into a sustainable competitive advantage

Who is this course for?

• Marketing professionals • Entrepreneurs and founders • Brand managers • Business leaders • Students interested in marketing and strategy

Meet Your Instructor

Carolyne Kendi Marketing Executive and Brand Strategist Carolyne Kendi is a senior marketing leader with extensive experience building brands and driving business growth across multiple industries and markets. She has held leadership roles in some of the most recognized global companies and has built a reputation for developing powerful brand strategies and innovative marketing campaigns. She currently serves as Chief Marketing Officer at Absa Bank Kenya where she leads brand strategy, communications, and marketing transformation initiatives. Her career spans global organizations including Unilever, Diageo, and Safaricom where she led marketing strategy, customer growth, and brand development initiatives across several markets.

Course Curriculum

5 Chapters · 17 Lessons

  1. 1

    Introduction to Brand Brilliance

    1. (Included in full purchase)

      Course Introduction

  2. 2

    Creating a captivating Brand

    1. (Included in full purchase)

      Introducing Brand Brilliance Framework

    2. (Included in full purchase)

      Brilliant Customer Understanding

    3. (Included in full purchase)

      Link between Brand Brilliance and business success

    4. (Included in full purchase)

      Brilliant Brand Communication.

  3. 3

    Brilliant Customer Understanding

    1. (Included in full purchase)

      The Influence of Customer Behavior on Business Performance

    2. (Included in full purchase)

      Brilliant Customer Understanding

    3. (Included in full purchase)

      Brilliant Customer Understanding

    4. (Included in full purchase)

      Leveraging Consumer Insights for Growth

  4. 4

    Developing Marketing Objectives

    1. (Included in full purchase)

      Developing Marketing Objectives

    2. (Included in full purchase)

      Brilliant Customer-led Activity Planning

    3. (Included in full purchase)

      Strategic Choices

  5. 5

    Brilliant Brand Communication

    1. (Included in full purchase)

      Brilliant Brand Communication

    2. (Included in full purchase)

      Defining Communication Objectives

    3. (Included in full purchase)

      Crafting Audience Messages

    4. (Included in full purchase)

      The Art of Storytelling

    5. (Included in full purchase)

      Measuring Brand Communication Effectiveness

Build brands that people remember.

Join thousands of professionals learning how to turn marketing into a strategic growth engine.

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