Who is this course for?
• Marketing professionals
• Entrepreneurs and founders
• Brand managers
• Business leaders
• Students interested in marketing and strategy
• Entrepreneurs and founders
• Brand managers
• Business leaders
• Students interested in marketing and strategy
Course curriculum
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Lesson 1 : Introducing Brand Brilliance Framework
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Lesson 2 : What does Brand Brilliance Mean?
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Lesson 3 : Brand Brilliance & Business Success
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Lesson 4 : Elements of a Brilliant Brand
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Lesson 1 : The Influence of Customer Behavior on Business Performance
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Lesson 2 : Brilliant Customer Understanding
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Lesson 3 : Brilliant Customer Understanding
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Lesson 4 : Leveraging Consumer Insights for Growth
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Lesson 1 : Developing Marketing Objectives
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Lesson 2 : Brilliant Customer-led Activity Planning
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Lesson 3 : Strategic Choices
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Lesson 1 : Brilliant Brand Communication
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Lesson 2 : Defining Communication Objectives
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Lesson 3: Crafting Audience Messages
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Lesson 4 : The Art of Storytelling
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Lesson 5 : Measuring Brand Communication Effectiveness
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About this course
- 16 lessons
- 2 hours of video content
Meet your Instructor
Carolyne Kendi
Carolyne Kendi
Instructor
Marketing Executive and Brand Strategist
Carolyne Kendi is a senior marketing leader with extensive experience building brands and driving business growth across multiple industries and markets. She has held leadership roles in some of the most recognized global companies and has built a reputation for developing powerful brand strategies and innovative marketing campaigns.
She currently serves as Chief Marketing Officer at Absa Bank Kenya where she leads brand strategy, communications, and marketing transformation initiatives.
Her career spans global organizations including Unilever, Diageo, and Safaricom where she led marketing strategy, customer growth, and brand development initiatives across several markets.